Building an Online Portfolio: What to Show and How

Your portfolio is often the first thing a potential client sees.

Choose carefully

Show eight to ten of your best projects, not every piece. Lead with the type of work you want more of.

Write short case studies

For each project, describe the problem, your solution and the outcome. Numbers help where you have them, such as growth or time saved.

Keep it simple

Use clean navigation, readable text and fast-loading images. Add a clear contact option, and update the site at least twice a year.